When you want to make sure you receive a repeat visit from someone who has happened upon your site, there are many different things that you can do. Web traffic can be tricky to direct. This is why it is important to know your audience and the type of things that make them tick or in your case, click. Below are a few suggestions to follow that may make life much easier.
Offer Updates
When a website features several pages that haven't changed much throughout the years, search engines tend to remove them from their databases. This is why it is important to perform routine maintenance on your web pages. Helpful details, such as a date counter showing the last update, encourages others to check back to see new material or information.
Scratch Their Back, They'll Scratch Yours
Build a relationship with affiliates by adding their website links to your page. In return, ask that they do the same. This is most profitable when the company is not in direct competition with you. This can be accomplished by placing advertisements for their books or videos on your site.
Offer Specials
Establish a link on your site that offers discounts, special offers, as well as coupons. Depending on what you are offering, visitors may frequent your site more often. Getting others to sign up for a newsletter will help keep you in the minds of visitors on a monthly basis.
Make Your Site Easier to Find
Remind visitors that bookmarking the site or adding it as a "favorite" can achieve easy access to your site.
Encourage the Sharing of Your Site
Place a link on your site that allows visitors to recommend this site to others. Your link should allow people to email a link your website to their family and friends. When the receiver clicks on the sent email, a prescript message, such as "thought you might like this site," could be included.
Make It Memorable
Present a website that is not only easy to find on the Web, but also easy to recognize. This is achieved through the effective use of color, logos, slogans, as well as contact information.
Let Them Know Where You Stand
By adding a page containing your policies or website philosophy, you will be able to better communicate with your customers.
Offer Answers Before Questions Arise
Website visitors are most satisfied when they can have all of their questions and concerns answered before they have to go elsewhere or contact the webmaster. Don't give a potential customer any doubts about who you are or what you stand for. Provide answers to all of the questions that one could ask regarding your company or product.
Offer Updates
When a website features several pages that haven't changed much throughout the years, search engines tend to remove them from their databases. This is why it is important to perform routine maintenance on your web pages. Helpful details, such as a date counter showing the last update, encourages others to check back to see new material or information.
Scratch Their Back, They'll Scratch Yours
Build a relationship with affiliates by adding their website links to your page. In return, ask that they do the same. This is most profitable when the company is not in direct competition with you. This can be accomplished by placing advertisements for their books or videos on your site.
Offer Specials
Establish a link on your site that offers discounts, special offers, as well as coupons. Depending on what you are offering, visitors may frequent your site more often. Getting others to sign up for a newsletter will help keep you in the minds of visitors on a monthly basis.
Make Your Site Easier to Find
Remind visitors that bookmarking the site or adding it as a "favorite" can achieve easy access to your site.
Encourage the Sharing of Your Site
Place a link on your site that allows visitors to recommend this site to others. Your link should allow people to email a link your website to their family and friends. When the receiver clicks on the sent email, a prescript message, such as "thought you might like this site," could be included.
Make It Memorable
Present a website that is not only easy to find on the Web, but also easy to recognize. This is achieved through the effective use of color, logos, slogans, as well as contact information.
Let Them Know Where You Stand
By adding a page containing your policies or website philosophy, you will be able to better communicate with your customers.
Offer Answers Before Questions Arise
Website visitors are most satisfied when they can have all of their questions and concerns answered before they have to go elsewhere or contact the webmaster. Don't give a potential customer any doubts about who you are or what you stand for. Provide answers to all of the questions that one could ask regarding your company or product.
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